It’s official. Phil Ivey will be launching his long-awaited Ivey League poker training site later this month. And to build awareness for the venture, he will be partnering up with various televised sporting events, the first being a boxing event on Friday night.
IveyPoker.com will sponsor the boxing program ShoBox, The Next Generation, set to air on Showtime tonight at 10 p.m. EST. The event will take place at Cook Convention Center in Memphis, TN, featuring many up-and-coming prospects in the world of boxing.
The IveyPoker brand will be present throughout the event.
"Phil is a big fan of boxing, but more importantly he is a fan of hard work, commitment, and dedication. That’s exactly what is needed when you step in the ring," says Clete McQuinn, Chief Operating Officer of Ivey Poker.
According to Ivey's website, the Ivey League is dedicated to teaching people how to play poker the "right way." Ivey and his team of pros and instructors will provide downloadable video instruction to the poker community. The site also offers an interactive social poker game on Facebook.
Several of poker's top talents are instructors for Ivey's site, including Patrik Antonius, Jen Harman, Greg Merson, Dan Shak and James Dempsey.