Online gaming operator Unibet recently announced £2 million ($3.2 million) in 2014 third quarter revenue, representing a substantial 17.6-percent increase over the £1.7 million ($2.7 million) in revenue reported during the second quarter of the year.
Earlier in the year, Unibet migrated away from the MPN Network and launched a standalone poker platform, developed by Relax Gaming, specifically designed to follow the industry trend to attract recreational players. Just about every aspect of the new software was designed with recreational players in mind, including a simplified lobby, cartoon-like avatars, a social focus, and a variety of achievements and missions.
Typically, online poker rooms report a growth in the third quarter as the slow summer months come to an end and online players get out of the sun and back behind their computer.
It does appear Unibet is doing something right based off the huge revenue increases being reported since the company's proprietary software launch, however, revenue figures are still well below the revenues reported when the gaming operator was still a member of the MPN Network.
Revenues declined 31 percent from the 2013 third quarter reported figures, and 41 percent from the three quarters to date reported revenue figures. Time will tell whether Unibet's long-term strategy of moving onto its own network will pay dividends for the gaming operator.